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Print, Digital / Poster, Animation / Movie Identity / "The Cove"






Challenge: To design a film identity based on a series of visual metaphors. Strategy: To use the metaphor as a means of euphemism, with the objective being to both tease and distance the viewer from the violent and disturbing content of the film (in other words: to make the viewer interested in watching the documentary). To use a quietly graphic and disturbing, image-based visual language. To attract any consumer with an interest in animal rights or information.















Movie poster. 38 x 43 in.













Process: visual metaphors.








Animation. 1:17 min.








Process: storyboards.





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