Digital / Logo / Brand Identity / Esuoh Ruo

Challenge: To brand an artist-collective. Strategy: To pull from the basic concept of an artist-collective (a group of artists making work together in a shared space, supporting each other) and emphasize the clever name of the collective (backwards, "Esuoh Ruo" spells "Our House") in order to make a mark that is specific and recognizable.


Process: sketch.