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Digital / Logos, Animations / Brand Identity / The B Networks






Challenge: To design the future. Strategy: To brand pop culture through a network of television stations. To combine brand accessibility with a developed graphic language. Too often what is labeled "vogue" is also inaccessible. These brands are designed to bring back a 1990's-like "cool" mentality, where the more people with access to what is "cool," the cooler it is. These goals inform a type-based visual vocabulary that projects pop styles and motifs into the future.












ENB: Entertainment + News Broadcast


A television experience designed for adults, with sophisticated programming supported by a more contemporary styled newscast. Objective: To make well-written and well-made television more accessible. To provide consistent, high-quality news programming. To showcase good writing and provide a watchable stream of information. To make the design and brand accessible, while also using a sophisticated and developed visual language.

Full project page.






BVS: Broadcast Video Station


Designed as a young, energetic, music/entertainment focused television station for young adults. Objective: To level what is popular to watch and what is important to watch. To make what is popular what is objectively good (a balance between "new," "interesting," "does what it is supposed to do," and "smart"). To have an informed method of curation. To make the design and the brand accessible, while using a sophisticated and developed visual language. To incorporate advanced verbal language within everyday programming.

Full project page.






BE: Beginner's Entertainment


Designed to provide television that is focused on puzzles and problem-solving for children. Objective: To provide children with substantial and educational programming that will create an environment pre-disposed to higher learning. To make the design and the brand accessible, while also using a sophisticated and developed curation and visual language.

Full project page.








Digital / Logo / Brand Identity / CFA Green






Challenge: To brand a campaign developed to inform the users of The College of Fine Arts building of environmentally-aware policy changes and efforts. Strategy: To make a mark that connotes the strategies of the campaign. To make a mark that is a visual and graphic statement.
























Full project page.






Digital / Logo, Website / Brand Identity / Ruthie Barry Jewelry






Challenge: To take the visual cues of the jewelry designer and brand for her target woman. Strategy: To use the the black and white mark of the hand-made print as a mediator for modern geometric shapes.















Full project page.






Print / Business Cards / Personal Identity / Melissa Swanson






Challenge: To design a set of three business cards. Strategy: To focus on the pop-aesthetic of Los Angeles and television. To focus on the fun, creative personality of the client. To not sell a job, but sell a personality.

























Full project page.






Digital / Logo / Brand Identity / Esuoh Ruo






Challenge: To brand an artist-collective. Strategy: To pull from the basic concept of an artist-collective (a group of artists making work together in a shared space, supporting each other) and emphasize the clever name of the collective (backwards, "Esuoh Ruo" spells "Our House") in order to make a mark that is specific and recognizable.









Full project page.






Digital / Logo / Personal Identity / Benjamin Swanson






Challenge: To design a contemporary calligraphic mark. Strategy: To only use black and white. To only use letters. To keep things simple and hand-made.















Personal mark.













Personal mark.






Digital / Logo, Website / Brand Identity / Stop & Shop






Challenge: To re-design a brand with an online presence. Strategy: To balance a more designed look with the brand's capital in "Safe," "Quality," & "Authenticity." To develop a clean, slick website that emphasizes the brand's focus on "Quick," "Easy," & "Convenient."















Full project page.





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