Print / Business Cards / Personal Identity / Melissa Swanson

Challenge: To design a set of three business cards. Strategy: To use the the mark of the hand-made print as a mediator for a contemporary pop sensibility. To focus on the pop-aesthetic of Los Angeles and television. To focus on the fun, creative personality of the client. To not sell a job, but sell a personality. To combine accessibile visual elements with a developed graphic vocabulary.

Business cards. 3.5 x 2 in.

Process: first/second drafts.