Charter Communications and Spectrum

After the merger of Time Warner Cable, Bright House, and Spectrum in 2016, a logo system was implemented to establish consistency across internal and external communications.

The sales associate uniform was branded to restyle the human interface of the Spectrum retail experience.

Over 20 Spectrum Learning Labs were launched at non-profits and community centers across the city to strengthen Charter's connection to the communities they serve.

After the launch of Spectrum Mobile, new creative was developed to continue building brand awareness with target consumers.

An ad template system was designed and developed for community outreach, sponsorships, events, and employee recognition.

Signage was produced for sports sponsorships and arena rebrands.

A corporate screensaver was designed for use across the internal network.

The residential fleet signage was refreshed to feature a new color palette and expanded product suite.

A branded library of icon artwork was designed to represent core business offerings, product features, and brand messaging.

A corporate stationery system was implemented across business segments.

Easy connect kits were developed to guide residential customers through at-home self-installation.

A range of guidelines were written for individual business segments, product launches, specialty applications, and top-level branding.