Brand Identity

The New York Academy of Medicine

Founded in 1847 as a fellowship of the leading New York metropolitan-area physicians, The New York Academy of Medicine (NYAM) is a public health policy reform and health advocacy organization. NYAM serves as a bridge between practitioners, policy makers, and communities, engaging in research and community advocacy to bridge historical and present-day perspectives which offer contexts for how impactful decisions are made.

New colors were added to the existing palette, a new typeface was recommended to align brandmark and brand materials, iconography and a tracing of architectural ornamentation were drawn to represent the Academy’s history and heritage across marketing and programming.

Marketing & Communications Director: Gina Ravosa

Graphic Designer: Nicole Zheng

A brand essence proposition, titled Health as Human Rights, was presented to redefine the current and future work of the Academy.

A brand guidelines was written to introduce the refreshed identity and the overarching ideas that define NYAM.